Why Sports Real Estate Is the Alternative Investment of the Moment
by Kyle Israel, Partner at Magnolia Hill Partners
Atlanta’s approval of a $3 billion NHL-anchored development—”The Gathering at South Forsyth”—is more than just a sports headline. According to Front Office Sports, it’s a powerful signal that sports real estate is becoming one of the most promising alternative asset classes in today’s market.
The project, centered around an 18,000-seat arena and supported by a blend of housing, retail, hospitality, and entertainment, reflects a growing national trend. Stadiums are no longer just venues—they’re economic engines. Cities are investing in districts that combine the passion of live sports with the stability and long-term value of real estate.
From The Battery in Atlanta to LA’s SoFi Stadium, we’re seeing the blueprint for a new kind of investment: one that blends emotional connection, community impact, and commercial potential. Sports-anchored districts bring predictable cash flows—through ticketing, events, leases—and often benefit from public-private incentives that enhance investor upside.
At Momentous Sports, we believe this convergence of sports and real estate is entering its prime. Yet it’s also complex. These deals require navigating league relationships, zoning, financing, long-term land use, and community partnerships. That’s where we come in.
We help investors, municipalities, and partners move with confidence—whether it’s identifying the right opportunity, structuring the deal, or bringing in the right players.
The Gathering isn’t just about hockey’s return to Atlanta. It’s about what’s next in real estate. It’s about a generation of investors recognizing that sports infrastructure, when done right, builds both cities and portfolios.
For those ready to enter the space, now is the time. And at Momentous Sports, we’re ready to support you in navigating this space and securing the first-mover advantage.
